The Relationship between Brand Orientation, Customer Orientation, Competitor Orientation and Brand Distinctiveness in South African Retailing
نویسندگان
چکیده
منابع مشابه
Investigating the Role of Brand Orientation and Entrepreneurship Orientation on Brand Performance in Green Food Producers
Entrepreneurial orientation is a valuable structure for understanding how and why some companies are able to grow regularly over time through new ways. The aim of this study is to Investigating the role of Brand Orientation and Entrepreneurship orientation on Brand Performance in Green food producers. This is an applied and descriptive study and has been performed by the survey method. The samp...
متن کاملThe relationship between interpersonal forgiveness, religious orientation
Abstract Background and aim: Hope and interpersonal forgiveness are two topics of positive psychology that emphasize on causes promotion of health. There are also different articles which survey the relation between religious and health and confirmed the direct relation between these two cases.This study is accomplished in order to survey the relation between interpersonal forgiveness, hope and...
متن کاملMarket Orientation and Innovators’ Success: an Exploration of the Influence of Customer and Competitor Orientation
The concepts of market orientation and innovation and their interrelationship with business success have been explored from a number of perspectives. However, research in this area has not explored the differences between start-up and mature companies. The research study acquired data from over two hundred Chief Operating Officers (CEO’s) and Managing Directors from both start-up and mature com...
متن کاملCustomer Orientation or Competitor Orientation: Which Marketing Strategy Has a Higher Payoff for Hotel Brands?
This study of hotels representing thirty-seven brands from fifty-six countries uncovers the market conditions under which investing resources in specific market strategies leads to higher performance. Specifically, the authors identified, for the first time in an international context, the circumstances under which customer orientation (acquisition, satisfaction, and retention of customers) alo...
متن کاملThe relationship between competitive orientation and religious orientation
Previous research suggests that religious orientation relates to people's choice of activities and behaviors. Religious orientation has not been examined in relation to sport and competitive orientation. This study examined the relationship of religious orientation, along with athletic experience, college and gender, to competitive orientation in sport. Surveys were completed by male and female...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Business & Social Sciences Journal (BSSJ)
سال: 2016
ISSN: 2518-4555
DOI: 10.26831/bssj.2016.1.1.91-106